Contextual advertising is the advertising of providers which content is already adapted to the content of our website or blog. Usually, contextual advertising derived from several large providers such as Yahoo!, Google FindWhat and others. And that is quite popular contextual ads is Google’s AdSense program. Indeed, there are many bloggers and website owners who looked at this contextual advertising programs because it has to go through several processes.
Examples of Contextual Advertising
If you are still confused with contextual advertising, a simple example is if there is a blog discusses adventures. On that blog there are advertising products that relate to the world of adventure like mountain pants, dome tents, or a carrier bag. So contextual ads is always related to the content of a blog or website.
How Contextual Ad Targeting
In Google’s advertising system, targeting for contextual ad will initially analyze the content on a web page to determine the central theme. After that then matched with ads that use keywords as well as the choice of topics or discussion, language and target location. Even the process of targeting also analyze the most visitors browsing history, and other factors.
Contextual ads on search engine results via the search engines is one of the advertising sector which is fast enough business. Even more contextual ads are considered killing the already successful line advertising industry that was popular.
Contextual Ad Type
Apparently contextual ads have some kind of display, whether it bertampilan content insertion, and pop-up windows. The ad is based on a behavior-tracking. So do not be surprised if there are blogs and websites today have contextual ads such as pop-ups are even considered to be quite large and many are rather annoying. Visitors have to hide if you do not want to show ads.
Advantages of Contextual Advertising
Advantages of contextual advertising turns to 3 sides, the host provider or the provider, the owner of a website or a blog, and owners of the product being advertised. So the party that facilitates internet advertising such as Google Adwords will earn profit as a provider. Then the advantage of the owner of a blog or website is to earn money by pay per click system.
In addition, your blog or website will look more consistent because the whole contents of a theme or a topic of discussion, both from his articles, photos and ads. For non-contextual ads are likely to appear random because it could have a blog or website that contains articles on cooking, but the ads containing cosmetic products.
And what about the side who advertise that as the owner of the product? Is very effective with this contextual ad program? The answer is yes, it is certainly very effective. As each blogs visitor usually are people who interested in the field of written discussion, so it is also possible they will be interested in the product in the ad.
This means that further increase the chances of your product to get new customers. Contextual advertising is an effective way to promote a product because it shown directly to people who are interested in the product.